Reasons Why Rolex Watches Are So Expensive – What do you think about when you see a Rolex watch? Class? Luxury? Extravagance? As far as I know, these are some of the adjectives that people have connected with the Rolex brand over the years.

Affluent people are able to purchase these watches because of their high price, though. So, are Rolex timepieces really worth their hefty price tags, or are they merely for show?

In this video, we’ll examine why Rolex watches are so pricey by putting them under the microscope. It’s going to be a fun voyage, so if you can, please like and subscribe to the channel. Thanks.

Many well-known people have worn Rolex watches for many years now. Famous names like John F. Kennedy and Barack Obama are included in the long list. Tiger Woods is also on the list.

However, Rolex watches aren’t only celebrities’ jewelry. Additionally, they’ve had key roles in cinema. To just one example, James Bond relied on Rolex timepieces to help him out in his earlier films.

In 1962, Sean Connery was able to locate Dr. No thanks to a Rolex 6358. When Timothy Dalton appeared in License to Kill in 1989, he sported a Rolex Submariner Date.

Reasons Why Rolex Watches Are So Expensive
10 Top Reasons Why Rolex Watches Are So Expensive?

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Factors Affecting Pricing

The price of a Rolex watch depends on the model and collection it is part of. Even though the watches are expensive, the business nevertheless wants to see them on the wrists of all of its customers.

You need to take into account the materials and resources that went into their creation. It’s important to note that these are just two elements that influence the price of a Rolex watch, though.

An auction house in Birmingham, England, sold Dalton’s Rolex 16610 in 2018. Estimated values for the Rolex Submariner ranged from $80,000 to $12,000.

The Rolex Oyster Date, a high-end model, costs around $5000. In order to buy a high-end watch, you’ll have to fork up at least the auction price of Dalton’s Rolex watch.

Now, let’s take a look at some of the reasons why Rolex watches are so expensive.

90FL Stainless Steel

Rolex’s luxury timepieces have a timeless style that sets them apart from the rest. A 90FL stainless steel is a crucial part of its design. The company’s competitors use 316L steel, which is less durable and less appealing than this material.

90FL steel is both expensive and difficult to produce. As a result, it wasn’t until 2003 that Rolex fully adopted the material known as Corrosion Resistant Alloy.

It was necessary for Rolex to update most of its machinery and equipment so that it could produce 90FL steel. Additionally, there is a lot of hard work and expertise required.

It is because of this that most watchmakers still utilize 316L steel in their products today.

Several Research Facilities

Internal R&D is genuinely exceptional at the Rolex company. There are a number of labs and institutions devoted to the creation of new products and production methods.

A considerable deal of effort is expended by the business to hire only the greatest scientists. When it comes to Rolex lubrication research, for example, only the best scientists can be found in the lab.

Rolex also has a stress test chamber, which is very significant to them. This is where watch movements, casings, and bands are put through their paces.

It’s also possible to find gas spectrometers and electron micrometers in this room. This chamber is used to conduct research on various materials.


Rolex, a world-renowned manufacturer of fine timepieces, has made significant investments in a variety of machinery, including robots. It is common practice to employ robots for repetitive tasks like packaging, assembly, and retrieval of individual parts in manufacturing facilities. In addition, robots are used to clean Rolex timepieces before the final polishing step is carried out by human labor.

Hanc Assembled Movements 

Despite the fact that Rolex uses robots in the creation of its timepieces, these robots are used to perform more mundane jobs. Assembling movements and bracelets, which are more critical, must be done by hand. To ensure that the watches are of the highest quality, they are frequently checked by people before they are certified as chronometers.

Water Impermeability Test

The outstanding imperviousness of Rolex timepieces is well-known and well-loved. Some Rolex timepieces are water-resistant to a depth of 300 meters, as I’m sure you’re aware. The Rolex Submariner is a nice example of a watch like this.

A Team of Gemologists 

Rolex employs a large team of gemologists to ensure that its customers receive only the greatest quality luxury watches. For example, a gemologist would buy and analyze gemstones before placing them into high-end watch cases.

Traditional jewelers are also employed by Rolex to assist in the selection and setting of valuable stones, such as diamonds and gold, by hand.

Gold Production 

In the world of watchmaking, Rolex is the only company that manufactures its own gold. As a result, some of the most precious watches on the market are made of gold. By refining 24k gold, Rolex generates 18k white, yellow, or Everose gold.

Rolex Watches Are Long-lasting 

Obviously, if you’re going to spend thousands of dollars on anything, you want it to last a long time. This is not the case with Rolex watches.

Anyone seeking a timepiece that can withstand the rigors of daily wear and tear can’t go wrong with a Rolex. Temperature, humidity, and altitude fluctuations can easily destroy other high-end timepieces.

Since the beginning of this film, you should have known what was going to happen. Edmund Hilary’s accomplishment is a fantastic example of the quality of Rolex watches.

Edmund Hillary wore a Rolex Oyster Perpetual on his wrist when he became the first person to climb Mount Everest in 1953. When Ed Viesturs scaled Mount Everest in 1994, his Rolex Explorer 2 was strapped to his wrist. Today, Ed is still wearing the watch.

Rolex Will Do Anything for Perfection 

In addition to assembling the movement, Rolex takes great care to guarantee that every part of their watches, including the screws, is perfectly finished. Rolex’s watchmaking process is rigorously regulated, as would be expected from a company of its stature.

A quarter of a hair’s thickness is all that some Rolex Bezels’ handles can be off by on some watches.

The company produces roughly 800,000 timepieces a year, and each one is guaranteed to be of excellent quality. In addition, you can rest assured that an original Rolex watch will preserve its worth when it comes time to sell it.

Rolex Watches Used to Be Much Cheaper 

Rolex watches used to be substantially less expensive when the business first started making them in the 1950s. Because of this, the price of the brand’s timepieces went up as a result of its quick growth.

Rolex Submariners were reportedly sold for $150 in the 1950s, according to accounts. According to today’s inflation rates, that would cost $1,460 today.

To put this in perspective, the most affordable Rolex watches now on the market are priced at around $5000. People are also more inclined to buy a Rolex that costs between $8000 and $12000.


If you believe Rolex watches are overpriced, think again. They’re more valuable than you might imagine. Although you may think of Rolex watches as just utilitarian items, they are in fact the result of a collaboration between watchmakers and engineers.

It’s no secret that collectors love Rolex watches, and they’ll go to great lengths to acquire one. The most expensive watch ever sold at auction was a Rolex Daytona, which you should be aware of.

The watch that formerly belonged to Paul Newman was auctioned for $17.8 million. Patek Phillipe and Bao Dei Rolex were both sold for $11 million and $5 million, respectively, but this one sold for a whopping $21 million.

The Rolex Daytona is a strong example of the brand’s value. Ultimately, it’s pretty simple to answer the question, “Why are Rolex watches so expensive?”

Taking a look at the history and craftsmanship of each piece is all you need to do to determine whether or not it’s worth your money.

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